As we dive into 2024, the Canadian food and beverage (F&B) market is experiencing exciting shifts. The 2024 Foodservice Trends report by Nestlé Professional provides a comprehensive overview of these changes, highlighting the impact of population shifts, rising health consciousness, sustainability concerns, and the growing demand for convenience and authentic global flavors.

According to Nestlé Professional, 51% of Canadians are actively trying to exclude sugar from their diets, and there is a notable increase in the popularity of plant-based and functional foods. Moreover, the report notes a 12.7% rise in Canadians who believe environmental reasons should guide their consumption decisions​​. Let's explore these key trends in detail.

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Population Shifts and Health Focus

The changing demographics of Canada significantly influence the demand for food and beverages. With 38% of Canadians now living in 1-2 person households, there is a shift towards smaller portions and convenient meal options. Millennials have surpassed boomers as the largest adult generation, and multicultural population growth continues to rise. Brands need to cater to the diverse preferences and needs of these consumer groups​​.

Canadian consumers are more health-conscious than ever. The Nestlé Professional report highlights that 51% of Canadians are actively trying to exclude sugar from their diets, and approximately 36-37% are reducing their consumption of processed foods and trans fats. Additionally, 27% of adults follow unique dietary regimes. This growing health consciousness is driving the demand for healthier, organic, non-GMO, and plant-based options. Brands that can highlight their health benefits, like Korean fermented foods rich in functional ingredients, will resonate with these consumers​.

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Sustainability and Convenience

Environmental concerns are growing. The Nestlé Professional report noted a 12.7% increase in Canadians who strongly believe that environmental reasons should guide their consumption decisions. Consumers are increasingly looking for products with sustainable packaging and ethically sourced ingredients. Brands that demonstrate a commitment to reducing their environmental footprint will stand out. Highlighting eco-friendly practices in product sourcing and packaging can attract these environmentally conscious buyers​​.

With busy lifestyles, Canadians are leaning towards convenient food options. Ready-to-eat meals, meal kits, and easy-to-prepare snacks are in high demand. The Nestlé Professional report highlights that takeout orders, particularly for sides and appetizers, present a significant opportunity for growth within the foodservice industry. This trend is driven by the need for quick, convenient meal solutions without compromising on quality​​.

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Cultural Diversity and Technological Integration

Canada’s diverse population drives an interest in international cuisines. In 2024, Asian flavors are gaining popularity. The Nestlé Professional report emphasizes the importance of authenticity, with 8% of foodservice visits driven by the desire for authentic international cuisines. This trend presents a fantastic opportunity for Korean F&B products to introduce unique and fusion flavors that appeal to Canadian palates​​.

Technology continues to play a crucial role in the F&B market. From innovative food production techniques to digital marketing and sales platforms, tech integration is key. The Nestlé Professional report notes that digital orders now generate an impressive $10 billion in sales, indicating the growing importance of online platforms in the F&B market. Brands leveraging technology for personalized marketing and efficient supply chain management will have a competitive edge in 2024​​.

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Opportunities for Asian F&B Products

Asian F&B products have a significant opportunity to succeed in the Canadian market. Here’s how brands can leverage current trends:

• Highlight Health Benefits: Emphasize the nutritional and health benefits of products like kimchi and fermented foods.

• Sustainable Practices: Showcase sustainable sourcing and eco-friendly packaging to attract environmentally conscious consumers.

• Introduce Fusion Flavors: Blend traditional Asian flavors with Canadian tastes to create unique products.

• Offer Convenience: Provide ready-to-eat versions of popular Asian dishes to cater to busy lifestyles.

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Looking Ahead

As the Canadian F&B market continues to evolve, staying ahead of these trends will be crucial for brands aiming to succeed. The increasing focus on health and wellness presents a significant opportunity for introducing products that cater to this growing demand. Brands should prioritize transparency and clearly communicate the health benefits of their products, such as functional ingredients that promote overall well-being.

At Glimbora, we are committed to helping brands navigate these dynamic market trends. By leveraging our expertise in market research, sustainable practices, and innovative product development, we support our partners in achieving long-term success. For more insights and updates on market trends, visit our website regularly. Stay connected with us to explore new opportunities and strategies to thrive in the North American F&B market.